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Senior PPC Executive

Job Function:
Job Type:
The Job

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

What you’ll do

  • Manage, optimize and scale PPC & Shopping accounts profitably and within agreed target ROI for the managed accounts.
  • Drive target new customers within agreed CPA targets through PPC and Shopping accounts.
  • Day to day campaign management of USA & smaller international territory paid search & shopping accounts across Google, and Bing search engines to constantly achieve agreed KPIs and maximize conversions within target return on ad spend.
  • Work with Marketing Acquisition Manager to ensure all paid search activity falls in line with the wider paid search and digital marketing strategy.
  • Ensure that PPC & Google shopping campaigns are optimised according to best practice guidelines.
  • Manage bids via manual bidding and automated bid management solutions.
  • Pro-actively look at new ways to automate and optimise the account performance.
  • Implement new initiatives and ensure all new features / technology is being tested
  • Work with the 3rd party Google shopping feed provider and manage Shopping accounts profitably.
  • Implement correct 3rd party tracking to Campaigns, Keywords & Ads
  • Grow existing PPC accounts through continuous account campaign build outs.
  • Prepare and deliver daily, weekly, monthly campaign & bespoke reports & analysis.
  • Analyse account performance data
  • Feedback and report on campaign success.
  • Perform regular keyword research, preparation and analysis.
  • Perform weekly negative keyword research & Search query reporting.
  • Perform ongoing competitor analysis & reporting.
  • Update the new campaign and build out calendar
  • Work closely with Merch and Product teams to ensure campaigns are optimised and aligned with trading and search trends
  • Work with UX to A-B test messaging and customer journeys.
  • Co-ordinate new campaign build outs across the PPC team
  • Provide guidance to the junior team members
  • Drive day to day best practices with the junior members in the team.
  • Support with training requirements & mentoring for junior team members.
  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan.
  • Ensure all deadlines are achieved.
  • Be an effective team player within the PPC team and wider business.
  • Excellent communication skills when working within the team, wider team and when working externally with suppliers
  • Work with merchandising team to plan accurate stock allocations for promotional and seasonal activity and day-to day forecasted sales.
  • Build strong professional relationships with the wider business.
  • Work with and maintain a strong working relationship with our ad-platform representatives
  • Keep up to date with industry developments, attend relevant conferences
  • A willingness to be on call outside of normal business hours.
  • A willingness to take all Google and industry qualifications where requested.


What you’ve got

  • 2+ years of experience managing paid search & shopping campaigns.
  • Educated to Degree standard as a minimum requirement.
  • 1+ years of experience with SA360 Bid Management or equivalent software.
  • Proven track record in driving successful PPC campaigns.
  • Strong working knowledge of Google Adwords & Bing.
  • Good working knowledge of Google Analytics.
  • Experience of Google Shopping and YouTube Ads.
  • Experience using a bid management tool.
  • Google Ads Certification.
  • Strong reporting skills.
  • Effective communication and reporting skills.



Behaviours you need to show

  • Passion for PPC and digital marketing in general.
  • An effective team player within the PPC team and wider business.
  • Excellent numerical and analytical skills.
  • Excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • You’re great at managing your time and getting things delivered.
  • You can keep up the pace of a truly fast fashion brand through showing productivity, efficiently and serious hard work.
  • You put in the extra effort when we need to get things done but still shout up if you need a hand.
  • You’re pro-active & a keen learner and always push yourself to find out more about the business and Industry and company.
  • You have a huge appetite for improving yourself and your development.
  • Your easy to work with and demonstrate great communication skills & numeracy.
  • High levels of integrity, autonomy, and self-motivation.


Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.


Smart Working Policy

PLT offers increased flexibility with working from the office and home in the form of our smart working policy. In brief each department has a set amount of days allocated to office time and working from home to ensure you get the best of both worlds.


PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:


  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work


Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.


Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.