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Affiliate Marketing Manager

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent
The Job

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

 Reporting to the Head of Digital your role responsibilities as Affiliate Marketing Manager will include:

Key functional areas of responsibility

  • Management and optimisation of Affiliate programmes across all markets
  • Management of networks and country specific account managers across all markets
  • Owning and developing Affiliate and Partnership strategy alongside Head of Digital
  • Support Head of Digital with channel forecasts, budgets & KPIs
  • Manage channel budget (commissions and tenancy) in line agreed revenue targets and to budget
  • Planning, implementing and measuring campaigns as well as identifying new opportunities
  • Management of blogger outreach to support Affiliate content strategy
  • Reporting on performance and owning channel analysis in-line with agreed targets and objectives
  • Sharing insights and learnings with junior team members and the wider team
  • Pro-actively acquire, activate and retain new Affiliates for growth across all markets
  • Negotiating and reviewing commercial agreements with all partners
  • Channel audits to identify gaps and opportunities and identifying new Affiliates to recruit
  • Competitor benchmarking across all markets
  • Management of promotional activity and assets across key Affiliates in-line with marketing calendar
  • Ensure all Affiliates represent the PrettyLittleThing.com brand correctly
  • Establishing and maintaining strong partner relationships to drive new customer acquisition
  • Assist in developing and maintaining market leading position in the Affiliate space
  • Working closely with other marketing channels and BI teams to understand the “bigger picture”
  • Manage weekly WIP calls to discuss channel wide performance and actions in-line with strategy
  • Develop and manage VogaCloset partnership and strategy to drive new customer acquisition
  • Management of the Unidays partnership and strategy to drive new customer acquisition, ensuring promotional activity is in line with key student loan drops
  • End to end management of validation process for Affiliates and Unidays
  • Management and training of junior members of the Affiliate team, report back on progress regularly and input into progression/development plans
  • Work with the Head of Digital to define new department processes and to improve efficiency

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.

 

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.