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PPC Manager - 12 months fixed term contract

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The Job

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

We’re looking for a PPC Manager to join the team on a 12 months Fixed Term contract. You will be responsible for the performance of the PPC, YouTube Advertising and App Search Channel across International markets.

As a PPC Manager you will be responsible for:

  • Planning digital marketing campaigns, across, PPC, YouTube Advertising & App Search Ads.
  • Developing & implementing the strategy to drive new customer acquisition.
  • Managing & growing the PPC & Shopping campaigns to targeted ROI, CPA & new customers.
  • YouTube Video Advertising campaign strategy, management and set-up.
  • App search & ASO Management.
  • Managing the in-house PPC team.
  • Forecasting and budget management.
  • Management of campaign budgets for marketing acquisition and to determine ROI.
  • Attending weekly & monthly trading meetings.
  • Reporting to key stakeholders on channel performance.
  • Measuring, reporting performance of the above channels, and assess against KPI’s (such as ROI and CPA).
  • Keeping up to date with Competitive analysis using various tools.
  • Managing the relationships with external 3rd party agencies & suppliers.
  • Managing External feed management agency.
  • Managing new supplier pitch process.
  • Working with key areas of the business to drive channel objectives.
  • Working closely with the other channels to align go-to-market strategies.

About you

We are looking for a candidate who has a strong passion for digital marketing with excellent numerical and analytical skills. You will be a strong leader and be successful in managing a team. You will have experience working in a fast-paced environment and be able to put this into practice in a fast fashion brand through showing productivity, efficiently and self-motivation. You will be able to work towards tight deadlines and be comfortable in an evolving workplace.

As a PPC Manager, it is essential that you have:

  • At least 2+ years experience working in a similar role.
  • Proven working experience in digital marketing.
  • Have a strong grasp of current marketing tools and strategies.
  • Demonstrable experience leading and managing PPC campaigns.
  • Working knowledge of automated bidding platforms.
  • Strong analytical skills and data-driven thinking.
  • Up to date knowledge of the latest trends and best practices in online marketing and measurement.
  • Proven track record in driving successful PPC campaigns.
  • Educated to Degree standard as a minimum requirement.
  • Strong working knowledge of Google Adwords & Bing.
  • Experience of Google Shopping and TrueView campaigns.
  • Good working knowledge of Google Analytics.

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.