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Head of Digital Marketing

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Job Type:
The Job

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

As the Head of Digital Marketing, you will be responsible for overseeing the execution of the digital marketing strategy across the UK, USA, Ireland, Australia, France & ROW. You will be responsible for customer acquisition / retention, and traffic generation online, overseeing all digital teams and external agencies/networks to ensure maximum sales, ROI & effective CPA are achieved.

Further duties of the role will include:

  • Overseeing the management of all digital marketing, driving traffic and conversion through PPC, SEO, Affiliates, Display & Paid Social.
  • Ensuring business targets for ROI and customer acquisition metrics are met for all channels on a global scale.
  • Providing recommendations to the Board and senior members of the business on the most effective ways to drive new customer acquisition in all territories.
  • Devising and implementing growth strategies across new and existing markets and ensuring all digital channels work simultaneously to drive brand growth and achieving acquisition targets.
  • Working with individual digital teams across channel reporting, ensuring all recommendations and resulting actions are identified and completed.
  • Communicating actions to senior management on a weekly basis and ensuring these are followed through across relevant teams.
  • Contributing to ‘out of the box’ thinking to identify potential new platforms that maintain market-leading use of digital marketing platforms.
  • Planning and budgetary control of all digital marketing.
  • Management development and leadership of the digital team in executing the above.

About you

We need our Head of Digital Marketing to have experience of generating material sales growth. It’s critical that you have experience working in a fast paced, digital marketing environment and will have gained experience in a comparable role where you are coordinating activity across all digital marketing channels. You will have a good track record of delivering ROI and effective customer acquisition cost on digital marketing spend.

You will be tenacious, self-motivated, and able to communicate effectively at all levels with an inquisitive and innovative approach. Good communication skills are essential as is a flexible working approach. You will take pride in your work and have a positive can-do attitude. Your attention to detail and quality control will be essential in this role as will the ability to adept at managing teams.

The ideal candidate will also have:

  • Strategic experience in a fast-paced digital B2C or agency environment.
  • Experience developing digital customer growth in new markets and managing a large team.
  • Effective communication and influencing skills.
  • Experience in using Google Analytics/Adwords/SEM Rush.
  • Effective planning, organisational and time management skills.

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.