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Digital Insight Analyst

Job Function:
Job Type:
The Job

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

We’re looking for an engaged and motivated Digital Insight Analyst to join our growing Business Intelligence team. As a Digital Analyst you will support the PLT Business Intelligence Strategy and act as a Business Partner across key functions to ensure delivery of the required reporting, analysis and insight needs.

The duties for the role include:

  • Market and customer insight generation (identifying and collecting appropriate customer, competitor and market data such as pricing, market share, proposition changes, etc).
  • Join up insights from across different sources to provide the business with a holistic understanding of the market.
  • Working with external agencies and data providers, ensuring timely delivery of relevant and actionable insights.
  • Design and deliver periodic reporting highlighting trends and monitoring KPIs.
  • Be able to communicate analysis outputs to wider teams within PLT to help support delivery.
  • Apply industry knowledge to interpret data and improve performance.
  • Bring passion about the PLT brand, customer and digital experience.
  • Work alongside Marketing, IT, UX, Visual Merchandising (Product Teams) and Customer teams to be able improve reporting and analysis.
  • Build systems/processes to transform raw data into actionable business insights.

About you

We’re looking for a Business Analyst to join the team who has proven experience in an analytical/insight role and will take an analytical approach, turning data into actionable insights. You will also have solid experience in data analysis and reporting. You’ll need to be an excellent communicator in order to be able to share your findings in a user-friendly way. It’s critical that you have a problem-solving aptitude, attention to detail and strong organisational capability. You will be flexible, resilient and act as an ambassador for the brand.


  • SQL Server (currently use 2017).
  • Strong system skills (particularly Excel and PowerPoint).
  • Ecommerce / Online / Marketing – understanding of Google Analytics / Big Query / customer behaviour / digital metrics (e.g., conversion rates, ROAS, ROI etc).
  • Strong analytical skills combined with strong commercial acumen.
  • Team player – assisting colleagues by completing tasks outside of own job role when requested, including supporting associated companies. 
  • Always strives to improve the department’s operation and increase knowledge of own and related job functions. 

  • Power BI experience or similar (e.g., Tableau / QlikSense/ Data Studio etc.)
  • Commercial experience with an understanding of ecommerce, retail or FMCG data / information requirements.
  • Stakeholder management and a general appreciation of stakeholder analysis and reporting needs.
  • Understanding of basic digital attribution and digital marketing principles.

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.