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PPC Executive

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent
The Job

WHAT YOU’LL DO

  • Work with Online Acquisition Manager to ensure all paid search activity falls in line with the wider paid search and digital marketing strategy.
  • Day to day management and optimisation of selected PPC, Google Shopping and YouTube TrueView accounts according to best practice guidelines to constantly achieve agreed KPIs and maximize conversions within target return on ad spend.
  • Manage bids via manual bidding and automated bid management solutions.
  • Implement & work with Google scripts across the PPC and Shopping accounts.
  • Plan, implement, optimise, and manage paid search and shopping campaigns for various international countries.
  • Apply relevant automated and smart bidding solutions to achieve account KPI’s.
  • Work with the 3rd party Google shopping feed provider and GMC to manage shopping accounts.
  • Grow existing PPC accounts through continuous account campaign build outs.
  • Perform regular keyword /search term optimisation.
  • Feedback and report on account performance.
  • Perform ongoing competitor analysis.
  • Work closely with search engines and internal teams to ensure campaigns are optimised and aligned with trade and market search trends.
  • Implement a continuous test and learn cycle across the campaigns.
  • Fulfil best practice ongoing tasks ensuring that all campaigns are executed to plan.
  • Ensure all deadlines are achieved.
  • A willingness to be on call outside of normal business hours.
  • A willingness to take all Google and industry qualifications where requested.
  • Assist with YouTube TrueView campaign management.

 

WHAT YOU’VE GOT

  • 2+ years of experience in PPC advertising.
  • Proven track record in driving successful PPC campaigns
  • Educated to Degree standard as a minimum requirement.
  • Proven track record in driving successful PPC campaigns.
  • Strong working knowledge of Google Ads & Bing.
  • Experience of Google Shopping and TrueView.
  • Experience using a bid management tools.
  • Good working knowledge of Google Analytics.
  • Google Ads Certification.
  • Proficient in Microsoft Office with special attention to Excel.
  • Strong reporting skills.

 

BEHAVIOURS YOU NEED TO SHOW

  • Passion for PPC and digital marketing in general
  • Excellent communication skills when working within the team, wider team and when working externally with suppliers.
  • An effective team player within the PPC team and wider business.
  • Excellent numerical and analytical skills strong attention to detail.
  • You’re great at managing your time and getting things delivered
  • You can keep up the pace of a truly fast fashion brand through showing productivity, efficiently and serious hard work
  • You put in the extra effort when we need to get things done but still shout up if you need a hand
  • Excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to work in a fast paced and constantly evolving workplace
  • You’re pro-active & a keen learner and always push yourself to find out more about the business and Industry and company
  • High levels of integrity, autonomy, and self-motivation

 

 

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.