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Content Marketing Executive

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent
The Job
  • Manage the production of creative content, campaigns, and customer ‘moment’ pieces on The Edit section of PLT.
  • Manage the strategy, production and reporting for the PLT Blogs.
  • Ideation of on-brand, industry-first creative content marketing campaigns which fit into the wider content strategy and drive brand/non-brand visibility and positive sentiment.
  • Assist in the outreach of creative content marketing campaigns with the aim of generating links and brand mentions back to the PLT sites.
  • Produce in-depth, coherent production briefs for the wider business highlighting targets, deadlines, and the reason behind campaigns.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Communication to team and wider management on weekly/monthly results to show the impact of work.
  • Assist with production of creative assets for other Digital Channels (i.e. TrueView and Paid Social).

Behaviours:

  • PrettyLittleThing operates in a fast-paced environment – you can keep up with the pace of a truly fast-fashion brand through showing productivity, efficiency, and serious hard work.
  • Great time management skills to ensure tasks get delivered to deadlines, but at the same time are adaptable to changes in business requirements.
  • Detail orientated; all work delivered to a high standard with no need for amends, always ahead at spotting trends and commercial wins for the business.
  • Creative mindset; you are in-tune with the brand and ‘live and breathe’ the PLT customer profile. You understand what she does, where she goes, and what she wears.
  • Great industry knowledge and always keep up-to-date with what’s going on. 
  •  You’re approachable to the whole team and are always ready to help and support.
  • You bring your best every day and always act in a professional and approachable manner. 

What You've Got: 

  • A good understanding of Digital Marketing.
  • Strong copywriting skills, passionate about fashion, writing and have a creative flair.
  • Experience of outreaching Creative Content/Digital PR campaigns and building/generating a media contacts list.
  • Ability to think creatively and strategically, with strong communication and time management skills.
  • Experience of working with Google Analytics and all common Microsoft packages.
  • Strong analytical skills, with an ability to generate key insights and reports.
  • Experience of working with Digital PR and SEO teams.
 
 

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed, and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.