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Job Function:
Job Type:
The Job


  • Reporting to the Senior Copywriter the Copywriter will play a fundamental role in the day to day management of the eCommerce site and Copywriting team.
  • As a member of our expanding Product team, your day-to-day activities will predominantly include creating product descriptions as well as creating and maintaining category copy, meta descriptions and product titles.


  • Develop and deliver clear brand tone across all channels, creating innovative, original copy content to inspire our customers.
  • Owning all copy for product descriptions for PrettyLittleThing ensuring set targets are processed per week.
  • Work alongside the wider team to meet daily publishing targets.
  • Responsible for adding/creating SEO meta descriptions, titles and tags for new season launches, new categories and category updates.
  • Ensure all category copy is relevant and up to date regarding products, seasonality and trends to maximise SEO performance.
  • If required, contribute to the PLT Blog and carry out competitor reviews to create engaging and relevant posts.
  • Review the copywriting strategy based on customer and competitive insights, brand strategy and ecommerce goals and initiatives.
  • Provide the Senior Copywriter with support in larger business projects.
  • Be reactive to daily workload and last-minute requests from the wider business.
  • Responsible for daily Product checks to ensure copy accuracy.
  • Work alongside the Product Team to deliver objectives, identify opportunities and seek out efficiencies.


•             Exceptional writing and communication skills

•             Creative flair and a proactive, flexible can-do attitude

•             Highly organised with attention to detail

•             Self-motivated with the ability to work in a fast-paced environment and meet deadlines

•             Energy to get results in a fast paced, dynamic business

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.