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Senior SEO Executive

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent
The Job

PrettyLittleThing are looking for a passionate & experienced Senior SEO Executive to join the Digital Marketing department and help drive our Search Engine Optimisation strategy forwards.

The position would suit an individual with 2-3+ years in a Search Engine Optimisation role (agency or client side), who is looking for an opportunity further develop their career by joining a fast paced and growing business.

 
 

What You'll Do:

  • Optimisation & Reporting
    • Managing workload, as well as the workload of junior members of the team.
    • Perform regular keyword research in-line with customer trends and seasonality to identify new areas for growth.
    • Day-to-day optimisation of categories, sub-categories and campaigns in line with seasonality and key customer trends.
    • Analyse competitors & the market to identify opportunities for outreach/link-building.
    • Improve rankings and visibility for core target keywords.
    • Grow Organic traffic & revenue in line with forecasts & business objectives.
    • Communication to team and wider management on weekly/monthly results to show the impact of work.
    • Conduct regular technical audits on-site to proactively identify areas of improvement.
    • Work with key stakeholders across the Marketing team and wider business to develop and implement regular Content Marketing and Outreach campaigns to drive brand/non-brand visibility.

  • Strategy
    • Working closely with the SEO Manager/Asst. SEO Manager and the rest of the SEO team to refine and develop the overall SEO strategy in line with best practice.
    • Identify areas of improvement in team process/research/documentation.
    • Work closely with the PPC team to share data/carry out tests to drive cost efficiencies.
    • Keep up to date with all new SEO developments, educate stakeholders and drive early adoption.

 

What You've Got:

  • Ability to think creatively and strategically, with strong communication and time management skills.
  • Excellent analytical skills, with an ability to generate key insights and reports.
  • Experience with using a variety of Search Engine Optimisation tools & platforms such asDeepCrawl, Screaming Frog, SEMrush, Sistrix & AHREFS.
  • Experience with Google suites such as Google Search Console, Google Analytics, Google Data Studio etc.
  • Strong knowledge/experience of working with HTML.
  • Experience of working with all common Microsoft packages & strong Excel skills.
  • Experience of dealing with multiple stakeholders.
  • Knowledge of carrying out Search Engine Optimisation on an international scale.

Candidates should be passionate about digital marketing and the developments within the industry.

A second language would be useful, but is not necessary.

 
 

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.