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LA - Tik Tok Influencer Executive

Job Function:
Job Type:
The Job

Your Role: 

The Tik Tok Influencer Executive will sit within the Social Media, Influencer and PR Team out in our beautiful LA office. They will be responsible for the day-to-day running of the Tik Tok programme which will include content conception and co-ordination, Tik Tok trend mapping, Tik Tok trend creation, liaising with our UK social team, ordering product, influencer gifting, organising events and growing our TikTok audience to the millions.

The role requires someone who is creative, proactive, extremely organised and efficient, great at communicating and cultivating relationships and confident in reporting.

Reporting into the Marketing Lead in LA, the Tik Tok Influencer Exec will work closely on influencer programmes in the US/Canada. The role will be based in Los Angeles and may involve some travel.


What You'll Do:

  • Identify unique and interesting opportunities for storytelling and how to capture it for thumb-stopping content, while on brand for the client.
  • Manage your own time and responsibilities. Some days you may be at your desk, others you will be expected to go out and capture content and opportunities around the city.
  • Implement on the fly content capture and copy writing, across multiple channels.
  • Working on Tik Tok social retainer programmes
  • Work on the Influencer programme to ensure PR plan and strategy is aligned and works hand in hand
  • Co-ordinate Influencer Events – LA showroom appointments, monthly mixers, gifting suites, blogger trips
  • Work with the Coordinators to plan and execute Influencer trips and events, in line with Brand and Influencer/PR Strategy
  • Nurture and build direct relationships with Tik Tok influencers on a global scale
  • Work alongside the social team to ensure all content created out of the Influencer Programme is shared to be used across PrettyLittleThing’s social channels
  • Updating relevant databases and reporting programmes
  • Researching new Tik Tok Influencers
  • Work with the Influencer and PR team on reaching monthly KPIs set across all territories


What You've Got: 

  • Excellent people skills
  • Participate and understand youth culture- especially in LA right now.
  • Existing presence on TikTok
  • Strong communication skills – both written and verbal
  • Proven ability to act with pace
  • Exemplary organisational skills
  • Ability work in a large team
  • Knowledge of TikTok Influencer Market with relevant brand contacts
  • Computer literate
  • Creative thinker
  • A clear understanding of influencer marketing
Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.