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Paid Media Manager

Job Function:
Job Type:
The Job
Your role

Reporting to the Head of Digital, your role responsibilities as Paid Media Manager will include

What you'll do

  • Management and activation of Paid Social and Display campaigns working to conversion specific KPIs
  • Plan, execute and optimise campaigns across Facebook, Instagram and Display platforms
  • Develop & own Paid Social and Display strategies (and test plan) to support Head of Digital
  • Support development of programmatic advertising strategy and align with search strategy
  • Management of partners, FMPs, media owners and internal stakeholders for accurate execution 
  • Own channel analysis and reporting on performance
  • Support with budget management in-line with KPIs, forecasts & business objectives
  • Work with the Head of Digital to drive efficiencies, traffic, revenue and new customer growth
  • Regular audits of channels to identify gaps and opportunities
  • Own tactical media planning prior to going live and in-line with wider marketing strategies
  • Work closely with other channels and Business Intelligence to understand incremental return
  • Understand role Paid Social and Display play within the media mix, importance in the customer journey and potential uplift to aiding conversion via other channels
  • Own new ideas / concepts, make improvements based on current performance to agreed KPIs
  • Understanding and advising on the difference between brand vs. direct response campaigns
  • Be a channel expert with authority and keep up-to-date with new platforms and initiatives
  • Maintain efficient cost per fan (CPF) for Paid Social media campaigns in-line with agreed targets
  • Building social media audiences that convert using the insights tools
  • Creating re-marketing ads that turn lost visitors to aid conversion
  • Management of briefing to keep creative and incentives up-to-date
  • Management of Paid Media Assistant including their development

What you've got

  • 3-4 years’ experience in Paid Social and/or Display (and PPC, PPC not essential but preferred)
  • Demonstrate in-depth practical knowledge (optimisation, account structures, targeting) of Paid Social and Display platforms, concepts and best practice
  • Experience of supporting Head of Department in developing investment-led strategies
  • Proven experience in planning and activating Paid Media campaigns, working to conversion KPIs
  • Able to manage a team / direct reports
  • Have a passion for optimising ads and achieving agreed ROI and/or targets
Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.