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SEO Specialist - USA

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Job Type:
The Job

PrettyLittleThing SEO Specialist

PrettyLittleThing are looking for a passionate & experienced SEO Specialist to join the digital marketing department and help drive our Search Engine Optimisation strategy forwards.

The position would suit an individual with 2-3+ years in a Search Engine Optimisation role (agency or client side), who is looking for an opportunity further develop their career by joining a fast paced and growing business.

Salary: Dependant on experience

Responsibilities: The successful candidate will be responsible managing their own workload and will be required to work with the SEO Manager to develop the overall Search Engine Optimisation strategy for the USA in line with best practice.

  • Grow Organic traffic & revenue in line with forecasts & business objectives.
  • Day-to-day optimisation of categories, sub-categories & campaigns.
  • Perform regular keyword research in-line with business objectives and seasonality to identify new areas for growth.
  • Conduct regular technical audits on-site to proactively identify areas of improvement.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Keep up to date with all new SEO developments, educate stakeholders and drive early adoption.
  • Work closely with the PPC team to share data/carry out tests to drive cost efficiencies.
  • Work with key stakeholders across the Marketing team and wider business to develop and implement regular Content Marketing and Outreach campaigns to drive brand/non-brand visibility.

Qualifications, Skills & Experience:

  • Ability to think creatively and strategically, with strong communication and time management skills.
  • Excellent analytical skills, with an ability to generate key insights and reports.
  • Experience with using a variety of Search Engine Optimisation tools & platforms such as Google Search Console, Google Analytics, SEMrush, SearchMetrics, DeepCrawl, Screaming Frog & AHREFS.
  • Experience of working with HTML.
  • Experience of working with all common Microsoft packages & strong Excel skills.
  • Experience of dealing with multiple stakeholders.
  • Knowledge of carrying out Search Engine Optimisation on an international scale.

Candidates should be passionate about digital marketing and the developments within the industry.

A second language is desirable, as is a Google Analytics qualification, but is not essential to be considered for the role.